about_brand
BADOUT ® is a streetwear fashion movement based in Montegranaro [Italy].
Founded in 2019, the brand was initially created as a degree project for Graphic Design & Art Direction course in NABA Milano.
Following informations are created to be applied restrictly on BADOUT®. Logo, typography mix, graphic elements and all brand image assets were registered at PRAXI spa on 17/07/2020, certificate N# 302019000066209.
Mission
Give the possibility to choose your own style, through an interchangeable detail.
Every day we get up in a different way: we express our mood, whether it is positive or negative, through our way of doing, communicating and the colors we use in our outfit _
Vision
Making each day different from the previous one:
changing the Present, to create the Future _
We often live in a fast and mechanical way, as if we were programmed only to execute orders in the shortest possible time: we are not machines, but creative beings _
The goal of BADOUT® is to fight the monotony of the ordinary, to make room for new ideas _
// graphic_COMPONENTS
Code
bdt_HTML and bdt_CSS code are a main part of the brand, cause the only way to make “your_own” product is codifying it with “your_own” style _
script_code.cmd
C:\bdt\script_code.cmd >
run -codelist
1. sample.html
< item >
content
< / end-of-item >
2. css_sample.css
item {
type-of-style:value;
}
Color
The color of Energy, Friendliness, Fun, Joy, Happiness, Cheerfulness, Optimism, Motivation, Positive attitude, Enthusiasm for life _
RGB
255, 164, 0
HEX
#ffa400
CMYK
C: 0 _ M: 36 _ Y: 100 _ K: 0
FLOW
FLOW is the visual synthesis used by BADOUT® to express the invisible flow of data and information that surrounds us every day _
The set of lines with rounded intersections and their point of origin make this graphic form very flexible and easy to reproduce _
Logo
The BADOUT® logo is a composition of lines coming from the FLOW style _
From B to D the Logo is built with a single line, while from O to T a fork has been used to define the base of the last letter _
